Does the Small and Mid-Sized Business NEED An Advertising/Marketing Agency?

Let’s look at the smart thing to do!

You have failing health, and you immediately cancel any an all health care?

You suffer failing sight, and you consider the smart thing to do is to destroy your glasses.

Your business is suffering financially, the first thing that you decide to do is cancel your advertising and marketing!

What’s wrong with this picture?

Advertising and marketing is the first thing to go, when smaller and mid-size businesses begin to experience downturns. That is a fact! As a matter of fact, one of the reasons that many Advertising/Marketing Agencies don’t go after small and mid-size business is because of the dollars spent. They tend to spend fewer dollars, and they tend to question whatever is spent on marketing and advertising.

We end up with a number of smaller and mid-sized companies not utilizing enough advertising and marketing campaigns to allow for the growth they should otherwise enjoy. In other words, Advertising/Marketing Agencies are not going after their business, or putting enough effort into showcasing how they can help them. As a result, the businesses are not being taught by the experts on what they need to do to to succeed.

Sure, they can grow and succeed by themselves. But they will not be able to do what they could, had they been advertising and marketing themselves or their product in a cost-effective way. And there are ways to do this, regardless of your company size. This reminds me of the patient the doctor doesn’t bother to tell that they are sick, or if they are well, they aren’t taught how to grow stronger and better.

They consider money spent on something they can’t see, as good as being tossed away. Marketing is intangible. Small and mid-size businesses tend to consider their money best spent on tangibles.

It’s no secret that those business who manage growth or even steadiness, in times of slowdown, tend to be the strongest. They are also able to take over the lost business from those companies who don’t make it.

The larger companies are going after a large number of people. The smaller company needs to go after their buyer… otherwise known as the vetted prospect. The smaller company must utilize less expensive means of advertising, and that’s not always the popular way to go, for Agencies. The less money being spent, the less money the Agency is earning. Large Agencies require much more money to operate. They have a large number of staff to pay. You, the client, must help pay for that staff, whether you need them working for you, or not. They also require a more costly appearance, such as the fancier offices, nicer artwork, glitzier boardrooms, etc. All of these bells and whistles cost money.

As a smaller sized Agency, Integrated Marketing understands the smaller to mid-sized business. They ‘Get It!’. Our staff represents our Company, as much as your staff represents yours. We understand building relationships with our client, because we base our own growth on those relationships. Unlike the larger Agencies, where dealing with the President is either unlikely, or only for those ritziest of clients who are spending the most money, every one of our clients is as important as the next. The President and Vice-President are a large part of the company. They understand the needs of the small to mid-size Company, and utilize their experience to assist in bringing about positive change and growth. Large companies build recognition, but smaller companies build recognition and relationships. You ARE your business. You have the ability to market your business in a way that sets you apart, and even ahead of your larger sized competition. We will talk more about the ways to advertise and market a smaller to mid-size business, in the next few days.

by Sandie McCarthy-Roberts